Comparing two public adjuster proposals for the same claim

Quick answer

Two proposals for the same claim rarely describe the same deal. Compare them on two things first: the scope of services each firm commits to, and the fee base, meaning exactly which dollars the fee applies to. Then check expenses, contract terms, and the licensed person assigned to you. A lower percentage is not a better deal if it applies to more money or covers less work.

You asked two public adjusters about the same claim and received two proposals. They look similar at a glance, but the details do not line up: different services, different language about fees, different terms for ending the agreement. Choosing between them by gut feeling or by the headline number is risky. This guide gives you a straightforward way to put the proposals side by side, find the differences that actually matter, and make a decision you can explain to yourself later.

Why two proposals rarely match

Public adjusting firms write their own contracts, describe their services in their own words, and price their work in their own ways. One proposal may promise a detailed estimate and contents inventory while another speaks mainly about negotiation. One may calculate its fee on everything the insurer eventually pays, while another carves out amounts already offered. Without a method, it is easy to compare a number from one document with a different kind of number from the other.

The solution is to translate both proposals into the same set of questions. Think of it as building a simple worksheet with two columns, one for each firm, and rows for each item that matters. As you fill it in, gaps become obvious. If one proposal does not answer a question, ask the firm. Your goal is not to find a perfect option, but to see clearly what each one would mean for you in practice, in dollars, in effort, and in risk.

Start with the scope of services

Scope describes what the firm will actually do. Look for specific language rather than general promises. Will they inspect the property in person? Prepare a full line-item estimate of repairs? Build and value a contents inventory? Review your policy and explain coverage? Submit the claim and respond to the insurer’s requests? Attend the insurer’s inspection? Negotiate the amount? Help with a supplemental claim if hidden damage appears later?

If a service you expect is not mentioned, do not assume it is included. Ask the firm to confirm in writing. Also note what is explicitly excluded, since some contracts carve out items like additional living expenses, business interruption, or work after a certain stage. Compare the scopes carefully, because a proposal that looks cheaper may simply promise less. The more precisely each firm describes what it will do, the easier it is to judge the value of what you are being offered.

Understand the fee base

The fee base is the pool of money the firm’s fee is calculated on, and it is often the most important line in the whole comparison. Many firms charge a percentage of the recovery, but what counts as the recovery varies. Some bases include all payments on the claim. Others include only amounts obtained above what the insurer had already offered or paid before the adjuster was hired. Some treat certain payments, such as amounts for emergency mitigation or undisputed items, differently.

Ask each firm to explain its fee base in plain language and to walk through an example with round, made-up numbers so you can see the mechanics without any promise about your actual claim. Ask whether the fee applies before or after deductibles, whether it covers supplemental payments, and how it treats payments the insurer was already planning to make. Also remember that states may regulate how and how much public adjusters may charge. Those rules vary, so confirm what applies with your state’s department of insurance.

Your worksheet: the rows to fill in

Set up two columns and work down this list for each proposal. Where an answer is missing, ask the firm and write down what they say.

  • The licensed adjuster named for your claim and the license status you verified.
  • Services included, services excluded, and who performs each one.
  • The fee structure and exactly which payments the fee applies to.
  • Who pays for outside experts, estimators, or contents vendors, and when.
  • How and when you can cancel, and what you would owe if you do.
  • Expected communication, including contact method and update frequency.
  • Anything unusual, such as assignment of rights or payment direction clauses.

Filling this out takes an evening, and it often reveals that the difference between two proposals lies somewhere other than the headline price.

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Expenses and outside experts

Beyond the fee, ask who covers the cost of any third parties. A complex claim may call for an engineer, a contractor’s estimate, a specialist in content restoration, or a hygienist for mold or smoke concerns. Some firms absorb these costs, some pass them to you, and some recover them from the claim proceeds. Each approach changes what you actually keep.

Ask also whether there are any upfront charges, and in what circumstances the firm would recommend bringing in an expert. A clear answer helps you plan, and it prevents the unpleasant surprise of an invoice you did not expect. Where a proposal is silent about expenses, treat that as a question to resolve rather than a reason to relax. Write down what each firm says, compare the answers, and keep the written confirmation in your claim file alongside the contract.

Contract terms that deserve a careful read

Fine print matters. Read the terms covering cancellation and termination, including whether there is a window to change your mind after signing and what you would owe if you end the relationship later. Many states set rules about this, and they differ, so confirm the specifics with your state’s department of insurance. Check how long the agreement lasts, whether it covers only this claim or future ones, and whether the firm may assign your file to another company.

Look closely at any language about how insurance payments are issued, since some contracts involve the firm being named on checks or receiving payments directly. Understand how disputes between you and the firm would be handled. If any clause is unclear, ask for a plain-language explanation, and consider having an attorney review the agreement before you sign. A reputable firm will not object to you taking the time you need.

Follow-up questions to put to both firms

After you have filled in the worksheet, send both firms the same short list of follow-up questions and compare how they respond. Ask how they would approach your specific type of loss, what the first few steps would be after you sign, and what information they would need from you. Ask how they handle disagreements with an insurer over scope or price, and how they would involve you before accepting any offer. The quality and honesty of the answers often matter more than any single number in the proposal.

Pay attention to tone as well as content. A firm that answers directly, acknowledges what it cannot promise, and invites you to check its credentials is showing you how it will behave during the claim. A firm that avoids specifics, steers every answer back to urgency, or becomes defensive when asked about fees is showing you something too. Keep your notes and the written replies together with the proposals, so that when you make your choice you can point to concrete reasons for it.

Making the decision and what a public adjuster can do for you

Once your worksheet is filled in, the better proposal is usually the one that is clearest, most complete, and best matched to what your claim needs, not simply the cheapest. Weigh the scope against the fee base, check that the named adjuster’s license is active with your state’s department of insurance, and consider how comfortable you are communicating with each team. No firm can promise a particular result, so be skeptical of anyone who does.

A licensed public adjuster works for you, not the insurer, by documenting the loss, interpreting the policy, preparing the claim, and negotiating on your behalf. The value of that help depends on the fit between your situation and the firm’s approach. A careful side-by-side comparison, done before you sign, is the best way to find that fit and to start the relationship with full understanding of what you are agreeing to.

Frequently asked questions

Should I just pick the proposal with the lower fee percentage?

Not on that basis alone. A lower rate can be offset by a broader fee base, fewer included services, or extra charges for experts and expenses. Compare what the fee applies to, what work is included, and what you would owe in different scenarios. Fee limits and rules vary by state, so confirm what applies with your state’s department of insurance.

What is a fee base and why does it matter?

The fee base is the amount of money the percentage or fee is calculated on. It might be the total recovery, only the additional amount obtained after the adjuster was hired, or something else. Two firms quoting the same percentage can produce very different charges if their fee bases differ, so ask each to explain it with an example in writing.

Can I negotiate a public adjuster’s proposal?

Often you can ask questions and request clarifications or changes, though the answer depends on the firm and on any limits your state sets. It is reasonable to ask for plain-language explanations, a written scope, and clarity on termination terms. Never sign a contract you do not understand, and verify the adjuster’s license first.

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Reviewed by the Adjusterio editorial team. Last reviewed October 2026.

Sources: National Association of Insurance Commissioners (NAIC); Your policy and state department of insurance; Your state department of insurance.

Educational information only, not legal, financial, or insurance advice, and not a coverage determination. Confirm current rules and any credential with your state’s department of insurance. See what verification means.